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Make Ethical Meat Possible for Everyone
Finding trustworthy meat shouldn’t be confusing.
Your donation fuels the only nonprofit making transparency real for farmers, ranchers, butchers, chefs, and eaters.
The Challenge We’re Noticing
Shoppers are overwhelmed by labels and greenwashing.
Small producers and butchers don’t have the time or tools to market themselves.
Chefs want to source values-based meat, but connections are fragmented.
The Result: Ethical options stay hidden, while “business as usual” dominates.
We believe transparency is the missing ingredient in the food system. Without it, eaters can’t make informed choices, and ethical meat businesses can’t thrive.
We equip every link in the chain—farmers, butchers, chefs, and consumers—with clear, practical tools.
Your gift sustains:
The Good Meat® Finder
(free national directory)
The Good Meat Breakdown®
(resources to buy, cook, and understand meat)
Producer Toolkits
downloadable marketing resources)